Aditya Birla Health Introduces 'Activ One' Product Featuring A 100 Per Cent Return

Aditya Birla Health Insurance (ABHI) introduced a new product called 'Activ One,' featuring an aspect—'100 per cent Health Returns,' allowing policyholders to recoup their entire premium, according to a press meet by ABHI on Thursday.

The policy encompasses a variety of benefits, extending coverage to live-in partners. Notably, it includes chronic care coverage, ensuring Day 1 coverage for conditions like asthma, high blood pressure, high cholesterol, diabetes, chronic obstructive pulmonary disease, obesity, and coronary artery disease.

Activ One comes with a comprehensive set of features, covering in-patient hospitalization and pre- and post-hospitalization expenses for up to 90 and 180 days, respectively. Notably, it introduces coverage for live-in partners, regardless of gender.

It is open to individuals of any age, with optional coverage for durable equipment, second medical opinions, personal accidents, critical illnesses, and a cancer booster.

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Says Mayank Bathwal, CEO, Aditya Birla Health Insurance: "Activ One is a result of us being good at listening to our stakeholders - our customers, advisors, distributors and partners. Based on their inputs and insights, we developed Activ One, which addresses the needs of every consumer - across their different health or life stages, and at stages of battling chronic ailments. With seven variants built into one product, we are offering the Power of One, to all. At ABHI, our vision has always been to incentivize wellness, encouraging policyholders to embrace a healthier lifestyle and holistic well-being. Through Activ One, we want to ensure that our policyholders experience a simplified and comprehensive healthcare solution that is personalized, rewarding, and worry-free.”

Key highlights of the product encompass 100 per cent Health Returns; unlimited refill up to the base sum insured within a policy year; a six-fold increase in sum insured by the sixth policy year; and no limits on room rent or intensive care unit (ICU) charges. Moreover, it covers all specified non-medical expenses related to hospitalization. The Health Returns feature allows policyholders to earn back their premium, reaching up to 100 per cent, based on factors such as the Healthy Heart Score, fitness assessment results, and the monthly count of 'Active Dayz.'

Accrued funds from Health insurance can be utilized for renewing premiums, along with other non-medical and out-patient expenses.

Activ One incorporates the HealthReturnsTM feature. This allows policyholders to reclaim their entire premium (up to 100 per cent HealthReturns) based on factors such as the Healthy Heart Score™, fitness assessment results, and the monthly count of Active Dayz™.

Customers can earn Active Dayz™ by engaging in recommended fitness activities like walking 10,000 steps, regular exercise, or yoga sessions. The funds accumulated through HealthReturns™ can be utilized for renewing premiums and covering various non-medical expenses, including out-patient costs.

What Do The Key Features Mean:

Key features of the Activ One, which includes 100 per cent HealthReturns enable policyholders to earn back their entire premium by leading an active and healthy lifestyle. Funds earned as Health Returns can be used for payment of renewal premiums and other non-medical expenses, out-patient expenses, etc.

With Claim Protect, policyholders get covered for all listed non-medical expenses incurred for face masks, cotton, gloves, oxygen cylinders, etc. No Sublimits indicate no capping on room rent, ICU charges, listed modern treatments like robotic surgeries, oral chemotherapy, etc., and more, up to sum insured, empowering our policyholders to make healthcare decisions based on their needs, not on arbitrary limitations.

The Super Reload feature gives unlimited refills up to the base sum insured during a policy year so that the policyholder does not run out of health insurance cover. Super Credit feature means policyholder gets to combat medical inflation as their sum insured increases by up to six times, by the sixth year of their policy, irrespective of claims, at no extra premium payments.