As part of its strategy to strengthen its digital presence, Muthoot Finance Limited announced today that it has collaborated with fintech NIRA. Salaried customers can apply for a personal loan from Muthoot worth up to Rs 1 lakh by downloading the NIRA app from Google's Play store.

NIRA is a Bangalore-based fintech that provides borrowers with small-ticket personal loans starting at Rs 12,000 per month. Muthoot Finance will benefit from this relationship as it expands its unsecured lending portfolio.

Pradeep, Head, Personal Loan, Muthoot Finance Limited said, “We are excited to have this tie-up to enhance our personal loan growth with quality. Muthoot Finance is also aggressively moving towards an end-to-end digital process, and this tie-up is one of the initiatives in the same direction.”

Rohit Sen, CEO, and Co-Founder of NIRA said, “We’re delighted to add Muthoot as a partner in our roster of funders. Muthoot is a trusted brand pan-India, and trust is a vital ingredient in the provision of financial services. This partnership bolsters our ability to continue our mission of providing accessible formal credit at affordable rates and in a timely manner to India’s mass market.”