The Indian financial markets have seen immense growth over the years. We have witnessed a flurry of changes in the way Indians invest, regulations, and even available investment avenues in the last couple of decades, thanks to widespread disruption across the entire value chain of investing.

Axis Asset Management was established in the midst of this era of tremendous growth and disruption. Since our inception in 2009, we have witnessed a multitude of market cycles. Even amid the vagaries of the markets, we have managed to achieve many a milestone with our innovative approach.Moreover, within a short span of time, Axis Mutual Fund has managed to achieve leadership position in the equity growth category in terms of AUM.

Axis AMC was built with the main objective of growing investor wealth responsibly. Through our segments of Axis Mutual Fund, Portfolio Management Services, Alternative Investments, and Real Estate, we have attempted to cater to every investor’s need, be it retirement, children’s financial planning, or simply achieving a significant alpha. A common theme across all our products has been our focus on superior quality and solid risk management.

Across the investments we have made since the very beginning, we have focused heavily on the environmental, social, and governance aspects of businesses, which in today’s age is a necessity and not an option. Axis launched its ESG fund in India much prior to peers, showcasing our commitment toward sustainable growth.

Axis AMC has also been one of the forerunners in offering easy access to global investing via our global mutual funds. For a long time, developed markets and sunrise themes were not easily accessible to Indian investors. With the launch of several global funds, thanks to our partnership with Schroders plc, we have been able to make global opportunities available to Indian investors at low costs.

Axis AMC also commenced its Portfolio Management Services with its first offering ‘Axis Brand Equity PMS’ in 2017. Since then, we have added Core & Satellite portfolios to our PMS offerings. In addition, our Alternative Investment Funds provide unique investment solutions across multiple assets like real estate and unlisted equities. Our PMS and AIF products come with cross-asset class expertise along with a blend of alpha generation, risk management, and efficient diversification strategies for HNIs and institutions.

With changing times, Axis AMC has also changed the way it serves and interacts with customers. A majority of processes have now gone digital, which means we are available to customers online, anytime and anywhere. The onset of the Covid-19 pandemic has further accelerated the pace of digital adoption, and we at Axis have been digital-ready much before the new normal set in.

While year 2020 came with some unprecedented challenges, Axis AMC has remained agile and sailed swiftly through turbulent times in a relatively unperturbed manner by quickly changing the way we work. This was only possible because of the dedication of our employees and partners as well as the confidence our clients have in our abilities.

Axis AMC has also constantly worked towards building a culture of inclusivity and diversity within the organization, encouraging novel ideas and adopting initiatives towards employee welfare. We have also been interactively driving awareness about personal finance through our investor education initiatives on multiple platforms. We hope to serve customers from all backgrounds and offer them a chance to grow their wealth.

Above everything else, Axis AMC remains devoted to its unique money management philosophy of quality investing and stringent risk management. We understand that managing investors’ money is a huge responsibility and we deeply value the trust our investors place in us.

India has the largest youth population in the world, and the demographic dividend has only just begun to pay off. Although India’s mutual fund AUM as a percentage of GDP is currently among the lowest, it is only a matter of time until we enter the golden era of investing, as more individuals move to non-traditional investment avenues.

Axis AMC is ready to take on the next decade with the same enthusiasm with which we started out – keeping customer needs at the centre of our decisions and aiming to create long-term value with sustainable and quality investments.

We thank our investors, partners, and employees alike for being part of this exhilarating journey, which does not stop here. It seems like the last 12 years were only a launchpad for us and the best is yet to come for Axis AMC and the world of investing.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully