Xavier Institute of Management (XIM) Bhubaneswar conducted its Annual Media Conclave: Communiqué and the theme was ‘Brand Warfare-What Sets You Apart.’

This event was held on November 20, 2022 and various people from different industry verticals attended this. Among them were Rathnam Patrick Joseph Santiago, head of content production and programming, Naaptol Online Shopping Private Limited, Puja Bedi, category head, WOW skin science, Nishita Baliarsingh, co-founder and CEO, Nexus Power, Varsha Biswal, CEO, Truptee Dairy, Sourabh Khandelwal, CEO and founder Trag Sales4you, Anirban Mohanty, co-founder, DriEV.

Baliarsingh spoke about various factors that differentiate her brand from the rest. She mentioned, "You don't have to degrade the other brand continuously if you are a competitor, but you should congratulate them on their success while strategically mentioning your brand."

Santiago shared his insights on choosing the right target audience and delivering to them."As future leaders of the industry, you must sell to the customer on their terms, without any bias to your strategy,” Santiago further added.

Sourabh Khandelwal talked about the working of marketing and branding, and how, in this era, things are changing. He further added that, "People don't buy the product; they buy the stories behind it. You have to create something authentic and streamline the story."

Varsha Biswal, CEO, Truptee Dairy, spoke about bringing revolution through electronic media. She added, "Truptee is trying to bring revolution through electronic media, seminars, and referral groups so as to create a strong image of the product."

Bedi said that it is commendable how brands have something new to offer. She emphasised how new-age companies are innovative. She also added, "The use of social media is now an irreplaceable marketing tool. Many companies are trying to figure out their D2C marketing Strategy for the same," Bedi further added.

This was followed by a panel discussion which was moderated by Mr. Anirban Mohanty, Co-founder, DriEv. The moderator stated, "Having a call to action for a brand and the need to put it into context is very important."

After the talk by the speakers was the much-awaited question and answer session where the students of XIM University asked questions relevant to the theme of the day - Brand Warfare.

The summit concluded with an ending note and vote of thanks by Hemant Rohan Narlanka, the coordinator of IlluminatiX, the Media and PR Cell of XIM, Bhubaneswar.