Youth, This Dream Is Your Dream

Introduction 1 It is the nation’s youth who speaks the language of money most fluently. No surprises in that statement, for young women and men all around the country are living it up when it comes to personal finance. Their version of zeitgeist gets captured in a quote attributed to V: Don’t be trapped in someone else’s dream. V, who? The most charming member of Korean boy band BTS, of course. Introduction 2 She may act like an ingénue, emote like a suffragist and behave like Miranda Priestly in The Devil Wears Prada. Inside, she is proxy for a model you have read about in behavioural finance textbooks. Dig further and you will find similarities between her version of zeitgeist and a quote attributed to V – “Don’t be trapped in someone else’s dream”. V, who? The most charming member of Korean boy band BTS, of course. And, the rest...