Transforming The Medical Crowdfunding Space

Renowned actor Kunal Kapoor, Co-founder, Ketto, talks about the importance of medical crowdfunding in an exclusive interview with Rajat Mishra. Excerpts:   How did the concept of Ketto strike you? I have always been interested in social business and wanted to bridge the gap between society and the people. It was then that this concept of crowdfunding struck. But the first roadblock was how to go about and ensure that the money is reaching the people. At that time Varun Sheth came on board with a similar idea, which ensured transparency and was really engaging. With this clarified, Ketto, a medical crowdfunding organisation, was founded  seven years back. I had worked previously with multiple NGOs and have seen the innumerable challenges that they faced in crowd-funding, cost of which was almost 60-70 per cent. Witnessing these problems from upfront, I thought we should...