Riding High On Market Share

Even when the country is busy engaging in discourses about the economic slowdown and an ever-slowing demand within macro-economic conditions, Blue Star, a leading electronics manufacturing company has been able to retain its order inflows with a strong focus on developing innovative products and channel expansion. The company has been a significant differentiator within the markets. Its services have reached more than 4,000 towns, thereby handling 1.2 million service calls a year. For this fiscal year, Blue Star’s room air-conditioners’ (RAC) business achieved a growth of 25 per cent compared to the average market growth of 22 per cent. This has improved Blue Star’s market share to 12.5 per cent in the first quarter for the financial year (FY) 2020. The company’s net sales and profit clocked a compounded annual growth rate (CAGR) of 10 per cent and 29 per cent...