Platinum Scores Over The Yellow Metal

All that glitters in not gold anymore, its platinum! Sounds quirky, right? Well then fasten your seat belts because it is true that platinum prices are now less than gold, and youngsters, especially men, are now more inclined towards buying platinum jewellery than the traditional  yellow metal. Platinum is a metal, which is 30 times rarer than gold. In a recent report published by Platinum Guild International (PGI)—Platinum Jewellery Business Review (PJBR) 2019 – the aspiration for platinum among today’s consumers was revealed. The report stated that the platinum market in India has witnessed consistent rise and reported a growth of 26 per cent in sales in 2018 alone. The annual survey was conducted over 1,000 manufacturers and retailers, in addition to over 1,000 consumers to provide comprehensive and in-depth analysis of platinum jewellery’s performance in...