New Normal For Life Insurance

The year 2020 was touted to be a game-changer. Everyone around the world was excited, from companies planning marketing campaigns, the Instagram influencers and Olympic logo design teams! Indeed, the year has been a turning point, although in an unexpected manner. In my mind, this year shall forever be remembered as the year that propelled the long-awaited acceptance of the digital ecosystem in the country and coined it as the new normal. The new normal has encompassed all-the young, the old, people across industries, sectors and geographical boundaries. The adoption of digital technology has been varied across different segments of the Indian economy. Now, we see consumer behaviour changing with people eagerly embracing the digital ecosystem – be it for ordering groceries or purchasing insurance online. Previously considered one of the ‘traditional’ sectors, life...