30 December 2023
Mrs. Bector's Food Specialities: Savoury Snacks, Crunchy Bites
Company Name Mrs. Bector's Food Specialities
Current Market Price Rs 1,563
Current Market Price 161.66%
Mrs. Bectors Food Specialities (Bectors) is one of the fastest-growing companies in the premium and mid-premium biscuits and bakery segment in India.
Investing Rationale
Strong Portfolio: Bectors manufactures and sells biscuits in the premium and mid-premium segments, including a variety of cookies, creams, crackers, and digestives under the brand name “Mrs. Bector’s Cremica”. In the bakery segment, it sells various types of premium products in savoury and sweets categories under the “English Oven” brand.
Premiumisation: The company has been continuously focusing on premiumisation of its portfolio over the past two years, which has significantly improved its gross margin profile.
Expansion: Historically, Bectors had a strong presence in North India for...