Investments Shift To Mutual Funds

We all grew up listening to a story that India was once considered a “Golden Bird”, but over time we saw India as land of demographic dividend. So it is the mutual fund industry among the financial sector, which has reaped the benefit of this Golden bird of demography by adding a whopping Rs3 trillion to their asset base in 2018, helped by consistent rise in the SIP flows and a strong participation of retail investors despite volatility. According to the Association of Mutual Funds’ data, the asset under management (AUM) of the said industry rose by 13 per cent to Rs24 trillion in 2018 by November-end itself, up from Rs21.26 trillion at the end of December 2017. The awareness that lead to the curiosity in knowing mutual funds has been possible because of many factors including awareness created by AMFI and increased distribution reach of independent financial advisors,...