From The Street To The Screen

When the second wave of the Covid pandemic hit at the beginning of April 2021, it was a rude shock for India, which was largely hobbling back to normalcy. People didn’t seem to be in a hurry to get vaccinated and travel and work started opening partially in February and March. The lockdowns in 2021 spurred the activity on the vaccination drive as well as the digitalisation of services, which had picked up speed in the second half of 2020 as companies looked at innovations to ease customer services. In 2020, as India went into a nationwide lockdown to contain the spread of the virus, and the new reality of the pandemic set in, new ways of doing business and connecting with investors and consumers took form. Remote work quickly went from being the exception to the norm, and businesses and services shifted from the street to the screen. McKinsey, in its October 2020 Survey, titled...