‘Direct Selling Offers Income Opportunities’

Direct selling sounds like an idea ill-suited to the pandemic climate: It usually means meeting people, socialising, conducting meetings, guest seminars, training et al. Yet, the idea has found traction, says Netsurf Communications CMD Sujit Jain. In an interview to Jyotika Sood, he talks of how direct selling is emerging as a new entrepreneurship opportunity for people amid the pandemic and what Netsurf did to meet the unique challenges of social distancing. With the pandemic well into its second year, how is the direct selling industry doing? The direct selling industry has actually been performing much better compared to other industries during the pandemic. Some players could launch the ‘online direct selling’ model on time. Two, there was a rising demand for healthcare products. And three, it offered an income opportunity to thousands of unemployed, migrant people in...