Colgate Palmolive Saves Market Share

At a time when Indian consumption story is traversing through troubled waters, the good news is that the leader in the fast moving consumer goods segment of the oral care - Colgate Palmolive  (CLGT) has been able to arrest the hemorrhage in the toothpaste market share after three years. Over the past few quarters, it has been able to maintain a stable market share of 51-52 per cent. Its peak market share in the segment was at 58 per cent. There are various reasons for the remarkable improvement in the CLGT market share picking up, explains Siddhartha Khemka, Analyst, Motilal Oswal Financial Services Ltd (MOFSL) in a research report MOS Discovery. The reasons mentioned in the report are: (i) launch of a host of herbal products, (ii) sharp growth in the herbal category where CLGT has one-third market share, (iii) 30 per cent YoY expansion in direct distribution reach, (iv) sharp...