BharatPe today announced the appointment of Parth Joshi as their Chief Marketing Officer. Joshi, a global marketing leader, will work closely with Suhail Sameer, BharatePe’s Group President. This is the fourth key leadership appointment by the company this year.

In the past, Joshi has played a key role in building many brands across geographies in multinational companies. Prior to joining BharatPe, Joshi was the Head of Marketing– Global Expansion Markets, Reckitt based out of Singapore. He has also held various marketing roles in GSK & L’Oréal. Parth is an alumnus of MDI, Gurgaon.

“As we chase bigger ambitions, it is key to ensure that the brand and marketing strategy of the company keeps pace with our evolving business. I am confident that Parth’s experience with FMCG giants will be instrumental as we aspire to build BharatPe as preferred financial services and credit partner for tens of millions of merchants. Also, his in-depth understanding of consumer aspirations and behaviour would be key as we build products like BNPL (Buy Now, Pay Later) for the end customers and scale PAYBACK in India in the times to come,” said Ashneer Grover, Co-Founder and CEO, BharatPe.

“BharatPe has seen stupendous growth over the last couple of years. It is phenomenal how India has accepted digital payments and BharatPe has been at the forefront of this transformation. I am looking forward to building BharatPe as the preferred brand for our customers,” commented Joshi.