Tata Digital Limited, a wholly-owned subsidiary of Tata Sons Private Limited, has acquired a majority shareholding in Supermarket Grocery Supplies Private Limited (BigBasket), a significant food and grocery e-commerce player.

“Grocery is one of the largest components of an individual’s consumption basket in India, and Bigbasket is India’s largest e-grocery player, fits in perfectly with our vision of creating a large consumer digital ecosystem. We are delighted to welcome Bigbasket as a part of the Tata Digital,” as per Pratik Pal, CEO, Tata Digital.

Online grocery is one of the fastest-growing areas in the consumer e-commerce market, with India's expanding consumption and internet penetration fueling its rise. As people want the convenience of having quality goods delivered safely to their homes, the current pandemic has hastened its acceptance.

Hari Menon, CEO of Bigbasket, said, “We are extremely excited about our future as a part of Tata Group. As a part of the Tata ecosystem, we would be able to build stronger consumer connect and accelerate our journey.”

The Tata Group is developing a digital consumer ecosystem that will handle consumer requirements across categories in a cohesive manner, and online food and groceries are an integral aspect of that ecosystem. As a result, in Tata Group's overall vision of creating a digital ecosystem, this acquisition presents an appealing prospect.