Alankit Imaginations Limited, a financial and digital solutions subsidiary company of Alankit, today announced their partnership with Digital Swiss Gold (DSG) to allow investors to buy and hold physical gold digitally in Switzerland as well as sell and send gold via a mobile app. This agreement will allow Alankit's more than 25 million customers to learn about and invest in high-quality Swiss gold over the internet.

Investors can become a Digital Swiss Gold member by creating an account on the app start buying digitally with as little as one gram, once they complete the KYC process. This collaboration between Alankit and Digital Swiss Gold will allow them to offer competitive and transparent pricing, saving its customers up to 10 per cent when compared to published Indian gold prices by sourcing gold directly from Swiss refineries and eliminating middlemen. DSG’s Swiss gold meets the highest standards of 0.9999 fineness and is compliant with all London Bullion Market Association (LBMA) gold bar specifications. All purchases are recorded permanently on a private blockchain and buyers are issued a picture of the gold bar with a serial number along with a digital warehouse receipt. The gold is audited and stored in fully insured non-bank Brink’s vaults in Zurich Switzerland.

Ashraf Rizvi, Founder, CEO, Digital Swiss Gold and Gilded said, “We aim to make physical gold ownership digital, mobile and convenient while offering great savings to customers. This association with Alankit will allow us to reach more savvy investors interested in reaping the benefits of the store of value, stability, and returns.” Through the association, investors with Alankit will also get an opportunity to win gold and other rewards and discounts, refer a friend and earn a reward, and will have access to a weekly newsletter from financial experts.

According to Ankit Agarwal, MD, Alankit, “By partnering with Digital Swiss Gold, Alankit enables various offerings to the customers and helps them to choose the right platform to buy gold in a more simple way. This product has been designed using the latest app technology and is easily downloadable from the Google Play Store.’’