Augmented reality start-up Adloid has entered into a partnership to launch a virtual showroom for Hero MotoCorp. A customer can visit the showroom virtually through a smartphone or a tablet or any such device, the company announced in a statement on Thursday.

Adloid founder and CEO Kanav Singla said, “Augmented reality is helping us move beyond inherent human limitations and present contextually relevant information to people. Our partnership with Hero Moto Corp is one such example where we are changing the way people shop and experience products online.”

The inherent limitation of a physical showroom is a thing of the past, he added.

The introduction of augmented reality will help Hero MotoCorp provide a 360-degree shopping experience to its customers.

The showroom replicates the experience of a bricks-and-mortar store in its true sense, within the comfort of the customer’s home, offering an uninterrupted virtual experience, it said.

The concept takes digitisation a step ahead by allowing customers to explore, configure and experience Hero MotoCorp products in their homes. The experience comes with interactive hotspots and virtual sales assistance to address queries and concerns as the customers browse through various models, Adloid said in the release.

The technology, which is revolutionising digital buying experiences, was recently used by Tata Motors to launch their flagship products, it said.

Adloid was founded in 2016 with the objective of enabling retailers to sell better using augmented technology.

The start-up has also enabled advanced features such as Hero Product Configurator (HPC) in the virtual showroom, which allows customers to see differences between variants, add customisations and accessories, and go through color options, before making a purchase decision.

Hero MotoCorp Head (Business Solutions & Support) Vikas Malhotra said, “At Hero Motocorp, we are looking for an agile partner to co-create ‘digital buying journey’ of our products.”

A highly skilled and passionate team from Adloid did the job exceptionally well by providing a truly world-class solution for “virtual showroom, product configurator and AR experience for our product portfolio”, he added.

Adloid said it is also removing the hesitance of using AR technology by not including bulky hardware in the mix. Customers with access to smartphones, tablets and similar devices can easily participate and experience shopping in a virtual showroom with the help of a simple web app.

“Through the launch of this virtual showroom, we aim to make the virtual experience more seamless and faster. Our focus is to showcase all features of the models available.

“Through our platform, we have enabled photo realistic rendering of Hero products in real time to create a rich and immersive AR experience for customers,” Adloid co-founder and Auto Lead Prashant Sinha.

He added this will bring a non-interrupted 24x7 showroom where prospective buyers can explore the complete product range and even book products they would like to purchase.