Snapdeal Appoints Saurabh Bansal as Chief Merchandising Officer

Bansal will be responsible for the entire category management, including merchandise & assortment planning

Snapdeal Appoints Saurabh Bansal as Chief Merchandising Officer
Snapdeal Appoints Saurabh Bansal as Chief Merchandising Officer
OLM Desk - 06 July 2021

Snapdeal announced the appointment of Saurabh Bansal as its Chief Merchandising Officer. Bansal has diverse experience in working with global firms and e-commerce start-ups that work in different retail formats including Hypermarkets, Cash & Carry, E-commerce, and Omni-channel retail.

Bansal, who is rejoining after nearly four years, will be responsible for the entire category management, including merchandise & assortment planning. He will also lead the management of the entire seller ecosystem, including seller excellence initiatives.

Saurabh most recently served as the Senior Vice President at Walmart where he built and grew various categories including Home Care, Personal Care, Processed Foods, Beverages, Staples, Kitchen and Home appliances, Stationery, and General Merchandise. At Walmart, he led the entire business cycle right from product development, supplier development, audits and compliance, commercial negotiations, category management, GTM strategy, marketing, and front end across all channels - In-store, Out of the store, and e-commerce.

Prior to Walmart, Bansal was part of the leadership team at Lenskart and was responsible for the buying and merchandising function catering to all sales channels (Online, Offline & Others) taking care of domestic and international procurement.

“I am excited to be back at Snapdeal. Over the years Snapdeal has grown into a leading value commerce platform, serving the needs of Indian consumers in a way they best understand - lots of affordable choices of everyday products with good quality. I look forward to further contributing towards Snapdeal’s mission to serve millions of customers across India,” said Bansal.

This is Snapdeal’s second senior appointment in a month. In June, Snapdeal appointed GirishKoppad as the company’s Vice President & Head of Technology, who joined the company from Samsung.

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