IIFL Securities announced that its investing app IIFL Markets, used by 7 million investors has become India’s highest-rated investing app with 4.4 rating on Google playstore.

IIFL Securities, known for its technological disruptions in the broking industry with multiple innovations like web trading platform and Advisor Anytime Anywhere (AAA) tablet office platform for partners, was also one of the earliest to introduce mobile apps for its customers in 2015.

The app’s ratings have recently been boosted, helped by performance enhancements, improved login and transaction facilities over the last four months.

IIFL Markets has minimised outages with an improved user interface and 24*7 management of the system through a dedicated team of over 100 technology professionals.

“While we did not compromise on adding new features, we have and are working continuously on simplifying customer journeys, quick login - logout not just with fingerprint, but the pattern (support for older devices), pin, and face recognition,” commented NK Purohit, Chief Digital Officer at IIFL Securities.

IIFL Securities said the improved performance of the app has not only resulted in increased rating but also activation rates.