Outlook Money
During the festive season, customers often buy ornaments at both online and physical stores. However, due to the malpractices of selling impure metals, especially in the purchase of gold and precious stones, consumers need to be alert, especially when billing their items online.
1. Check For Authenticity And Certification
Look for products with reputable certifications, such as those from the BIS for gold and IGI for diamonds. These certifications confirm the purity of the metal and the quality of the gemstone, thus offering reassurance that the jewellery meets the established standards.
Hidden costs for online shopping involve charges, such as shipping fees, insurance, and return charges. The receipt related to these extra charges must be read with care. Review the return and exchange policies before making the purchase.
It is advisable to compare prices with physical stores or other online jewellers before making a purchase. Although online retailers often have lower overhead costs and may provide discounts, significantly lower prices could be a warning sign.
Before buying, one must look for hallmark stamps or certification from reliable authorities, like the Bureau of Indian Standards and GIA or IGI certification for diamonds.
Read customer reviews, inspect their social media accounts, and review consumer protection websites for any warning signs before making a purchase.