The most worrisome part is that 75 per cent of these individual traders are from the low-income category earning less than Rs 5 lakh, and continue to invest despite consecutive years of losses. Assuming that this category of investors needs to first create an adequate security net for themselves, their decision to trade in the market just points to lack of awareness and the power of high market levels in luring gullible individuals. This is not to say that they can’t invest in the markets, but the act of doing that to make quick gains and not stay for the long term is proving dangerous for them. And yet, there’s little realisation about what they are doing, which simply points to lack of awareness and consumption of misleading information that is showing only part of the picture.