Dispute resolution is tricky in financial services, where most often the product manufacturer and the consumer do not interact directly under most circumstances. For instance, an insurer sells through an agent or an aggregator who is not directly employed by them. However, in case of any problem with the product or the service, the consumer approaches the insurer to resolve the case. These days with social media being an effective tool, some financial services companies are exploring novel ways to keep in touch with consumers by looking at ways to engage directly with them when it comes to conflicts and complaints.