Vivek Singh, co-founder and director of labs, ToneTag, says: “We are looking at voice technology that goes beyond Siri and Alexa to enable digital payment solutions that aren’t necessarily dependent on 100 per cent digital literacy or smartphone penetration. Ever since its pilot project in several rural areas of India, such as across states like Karnataka, Uttar Pradesh, and Jharkhand, VoiceSe has witnessed instant success with the Indian population due to its simplicity of use and the fact that the user has to neither own a fancy, expensive smartphone, nor be digitally literate to use the service. In less than two months of the launch, we have on- boarded over 100,000 users on the platform and witnessed more than 200,000 transactions.”