Financial literacy is an important topic in the present times, it is as important for people to be financially literate as getting a degree. Even though financial literacy is gradually increasing data shows that only less than one-third of the Indian population is financially literate. The Reserve Bank of India (RBI) is promoting financial literacy among young adults through its annual Financial Literacy Week (FLW) campaign from February 26 to March 1, 2024. This year’s theme is, “Make a Right Start: Become Financially Smart”. The Financial Literacy Week has three special messages – the power of saving and compounding, banking needs for students and digital and cyber hygiene. The emphasis is on “Banking Essentials for Students” and “Digital and Cyber Hygiene” align with the overall strategic objectives of the National Strategy for Financial Education 2020-2025. This year's theme is targeted at young adults, primarily students. It aims to raise awareness about the benefits of developing discipline from an early age. RBI has instructed all the banks operating in the country to organize as many financial literacy programs on this theme as possible for various groups of society like school children, small entrepreneurs, farmers, self-help groups, senior citizens, etc.