“As we chase bigger ambitions, it is key to ensure that the brand and marketing strategy of the company keeps pace with our evolving business. I am confident that Parth’s experience with FMCG giants will be instrumental as we aspire to build BharatPe as preferred financial services and credit partner for tens of millions of merchants. Also, his in-depth understanding of consumer aspirations and behaviour would be key as we build products like BNPL (Buy Now, Pay Later) for the end customers and scale PAYBACK in India in the times to come,” said Ashneer Grover, Co-Founder and CEO, BharatPe.