While there is no bar on age limit of customers, such organisations typically target young, tech-savvy and aspirational individuals looking for relatively small-ticket, short-term loans. “After few consumer interactions, we have derived that nearly half of the user cases include buying holiday or airline tickets and shopping. Average customer is borrowing Rs 15,000, the average salary is Rs 35,000-45,000 a month, while the average tenure is 21 days,” explains Mehrotra. Although the loans can be used to fund a wide range of needs, some restrictions could be placed on the purpose. For instance, ZestMoney does not facilitate loans for purchasing gold.