In a testimony to Digital India’s increasing penetration in the country’s financial sector, a report titled Retail-O-Nomics by PayNearby, a branchless banking and digital network, revealed that Unified Payments Interface (UPI) transactions have increased 118% and 106% in volume and value respectively. This rise is coming from stores in semi-urban and rural areas of the country pointing to a deep reach of UPI beyond Tier II regions in India. Apart from this, the mPOS (Mobile Point of Sale) are also witnessing a growth of 5% in value. The digital wave is not limited to retail transactions but even Insurance policy purchases and premium collections have witnessed a surge of 150% in transaction volume and 140% in new customer adoption.