Jaipur may seem to be an odd place for a small finance bank to be headquartered, but that should not be a cause of worry, especially when institutions like the Asian Development Bank, International Finance Corporation, Dutch Development Bank, Franklin Templeton and ICICI Pru AMC have invested in excess of Rs 3,000 crore and marquee investor Warburg Pincus owns 22 percent in AU Small Finance Bank. The recently listed small bank has been a very strong player in the NBFC space and is well entrenched in the geography of the ten states it is operating from. “The transformation from Au Financiers to Au Small Finance Bank was in the coming after we got the banking license in December. We will stick to our core expertise in risk management and operate in segments that we best understand,” says Sanjay Agarwal, MD, AU Small Finance Bank. The fact that the bank is making entry so late in the day does not worry Agarwal, who is confident that the use of technology will work in his favour. “We are not asking people to come to our bank. Today, with Aadhar facilitating identity, we have the capability to go meet a client and get him on board from his house,” he argues.