At a time when global headwinds and weak investor sentiment are leading domestic stock markets into a downward spiral, mutual funds have emerged as the first choice of investment for small investors. An increasing number of retail investors are traversing the Systematic Investment Plan (SIP) and Systematic Transfer Plan (STP) route to build a strengthened investment portfolio. The Indian Mutual Fund industry has witnessed an exponential five-fold increase in Assets under Management (AUMs) from Rs 4.17 lakh crore as on March 31, 2009 to Rs 23.80 lakh crore as on March, 2019. The Association of Mutual Funds in India (Amfi) further led credence to the fact that AuMs were pegged at a staggering Rs. 24.53 lakh crore in end-July 2019. The growth trend also reflects in the net accretion in MF folios which have seen a steady increase over a period of time. This effectively means that an increasing number of investors with a long-term mature investment outlook are staying put with MFs.