With mutual funds crossing Rs 50 lakh crore at the start of the New Year, equity-oriented funds continued their winning streak, experiencing inflows of Rs 21,780 crore in January 2024, almost (30 per cent) higher inflows over December. This marks the 35th consecutive month of net inflow in equity. “The surge in SIP accounts to an unprecedented 7.92 crore in January 2024, coupled with the milestone of 51.84 lakh new SIP registrations, underscores the unwavering commitment of investors towards disciplined wealth creation,” Venkat Chalasani, chief executive, AMFI said. Further, the industry's net AUM soared to Rs 52.74 lakh crore by the end of January from Rs 50.7 lakh crore the previous month.