The Indian mutual fund (MF) industry is going through the best phase ever as retail investors have reposed their confidence in MF more than traditional investment products. Thanks to favourable market conditions and awareness. The MF industry’s Assets Under Management (AUM) reached an all-time high of Rs 46.63 trillion in August 2023, according to monthly data released by the industry body, the Association of Mutual Funds in India (AMFI). Now, the industry is eying for the Rs 100 trillion mark in the coming years. “The industry continues to work towards achieving Rs 100 trillion in AUM over the next few years, and we are almost halfway there already,” says NS Venkatesh, chief executive officer of AMFI.