In the age of everything online, people are now highly vulnerable to falling for digital manipulations. A recent survey by Local Circles, a consumer engagement platform, found that around 61 per cent of its respondents who purchased an online insurance policy experienced a subscription trap where the platform made it difficult for them to cancel it afterwards. widespread use of deceptive practices known as "dark patterns" by online insurance platforms. The survey report details certain practices that are designed to manipulate and mislead consumers into making purchases that are based on false advertisements.