Life insurance companies saw a 13.16 per cent year-on-year (Y-o-Y) rise in new business premiums (NBP) in October, reaching Rs 30,347 crore, despite a significant drop in policy sales. This growth was largely fueled by robust performance among private-sector life insurers. Data from the Life Insurance Council showed that the state-owned Life Insurance Corporation (LIC) of India experienced a 9.48 per cent Y-o-Y rise in premiums, reaching Rs 17,131 crore, while private insurers saw an 18 per cent increase in NBP to Rs 13,216.51 crore.