ICICI Prudential Life Insurance on June 17, 2024, announced a 15 per cent lifetime discount on premiums exclusively for women for its term insurance plan, iProtect Smart. Salaried women will be eligible for an extra 15 per cent discount on the first year's premium. This initiative aims to empower women to secure their financial future and take care of their loved ones, ICICI Prudential Life said in a release.