ICICI Prudential Life Insurance launched the ICICI Pru Guaranteed Pension Plan Flexi with Benefit Enhancer on January 17, 2023, claiming it to be the first annuity plan that offers the option to receive a 100 per cent refund of premiums paid at any point after the purchase. Amit Palta, Chief Distribution Officer at ICICI Prudential Life Insurance, said the plan's unique feature is the flexibility to get a complete premium refund if individuals can't continue premium payments. The waiver of premium benefit ensures continuity of income for the spouse in case of the unfortunate demise of the policyholder, he said.