“In response to the growing prevalence of diabetes, insurers have introduced a range of innovations aimed at making coverage more accessible. We’re seeing a rise in specialized health plans, such as Star Health’s 'Diabetes Safe,' which cater specifically to diabetic individuals, often with reduced waiting periods. Insurers have also begun to link premiums to health outcomes – a concept known as 'Pay as You Live' – rewarding policyholders who actively manage their health. Furthermore, some insurers now integrate preventive health programs, offering wellness coaching and lifestyle support, which both assists policyholders and mitigates the insurer’s long-term risk,” says Narendra Bharindwal, vice president, Insurance Brokers Association of India (IBAI).