When it comes to insurance, guaranteed returns is a feature or promise that drives score of people to taking a policy. But there is also a guaranteed return which is more important – the guarantee that you could return the policy to the insurer if you do not feel it is for you or is something that you had not expected it to be. Under the free-look period, as a policyholder, you have the option to return the policy back to the insurer. The insurance regulator IRDAI has built into its regulations a consumer-friendly provision of free-look period.