The grand total first-year business premium of the life insurers increased by 31.21 per cent up to May 31, 2024, to Rs 47,293.01 crore as compared to Rs 36,043.11 crore in the previous year, according to the new business statement released by the Insurance Regulatory Development Authority of India (Irdai) on Thursday. The increase comes on the back of demand for insurance coverage from all kinds of consumers.