Bajaj Allianz Life, one of India’s leading private life insurers, has introduced a 100 per cent paperless and digital process of Know your Customer (KYC) to enable instant customer verification at the time of issuing a life insurance policy. With this e-KYC process, customers can now digitally authenticate their identity while buying an insurance policy from anywhere, anytime, by just providing their Aadhaar card details to the insurer.