To promote Local for Vocal, a loan facility for small and medium businesses is provided under the Prime Minister's Employment Generation Programme. It helps in making the unemployed employers of others. PMEGP works with the objective of helping people start new ventures that can generate employment in both rural and urban areas. It aims to bring together traditional artisans and unemployed youth in both rural and urban areas and create avenues for self-employment in addition to providing permanent employment to prevent people living in villages from migrating to cities in search of employment. The focus of the PMEGP scheme is on increasing the earning capacity of artisans and increasing the growth rate of rural and urban employment.