The benefits of premium cards are endless to those who can afford them or are eligible for them. The typical individual seeks travel, entertainment, dining, retail, and curated experiences. Premium cards may help them access these experiences in a more rewarding manner. Their annual fee may range from Rs 1000 to 10,000. Customers are repaid in kind for the high fees with vouchers, discounts, deals, concierge services, etc. Depending on the type of card, the privileges it offers, and the tie-ups or co-brands vary. For example, a certain bank has a tie-up with a luxury brand. So, one of the special joining benefits includes a luxury watch by that brand. Similarly, if it is an airline card, you could get an upgrade voucher or air miles. Other cards offer gift vouchers or privilege membership to premium or luxury retail outlets or brands. These essentially depend on the segment at which the card is targeted, and the issuer and partners try to make these benefits extremely relevant to the specific segment. This means that people who are looking for specific, rational benefits may seek these cards.