BharatPe Rolls Out Campaign to Encourage Covid-19 Vaccination for Merchants

BharatPe, a fintech company, announced the rollout of its campaign ‘Covid Vaccination Cashback’ to further strengthen the Indian government’s vaccination drive against Covid-19.

Launched under ‘BharatPe Cares’, a corporate social responsibility initiative by BharatPe, the programme aims to create awareness about Covid-19 vaccination amongst the company’s 6 million+ merchant partners and also encourage them to get vaccinated without delay. 

BharatPe merchants will get a Rs 300 instant cash back in their bank account by scanning their vaccination certificate via the BharatPe app.

The company also announced the launch of a Covid-19 vaccine tracker on its app to facilitate relevant information on Covid-19 vaccination. By using this tracker, the merchants can view details of the nearby Covid-19 vaccination centers, based on their location. Also, they can choose to get notified when a slot is available in their chosen area.

“The shopkeepers in India have played a significant part during Covid by ensuring availability of essentials. It’s time now for them to start working towards unlocking,” said Ashneer Grover, Co-Founder & CEO, BharatPe.