Axis Direct Introduces Low-Cost Online Trading Options

Axis Direct- the flagship brand of Axis Securities, a wholly-owned subsidiary of Axis Bank announced the launch of 'Super Options' – an all-new brokerage plan for traders to place an option order at an exclusive price of Rs 10. With Super Options, traders will have access to free trading tools, including scanners, advanced 90+ indicators, price bands, and overlays, powered by Axis Direct's RING Technology.

This platform will further support traders with quality research and help them unlock trading opportunities with option strategies for intraday, short-term, and weekly trades. Through Super Options, investors can enjoy low-cost trading and also avail equity margin trade funding facilities to leverage the dynamic markets. Additionally, Axis Direct will also provide unlimited brokerage free options trading for the first month.

This strategic initiative intends to encourage traders by providing cost-effective trades. The offer of Rs 10 brokerage per order is applicable on all equity index and equity stock options trades executed online, either through the mobile application or the website.

Speaking at the launch, B Gopkumar, MD & CEO, Axis Securities, said, “As a trusted brokerage house, it is our constant endeavour to provide customer-centric solutions. Our new initiative, Super Options, is another step in helping our customers to build value and sustenance for the long term. The pricing of Rs 10 per order reduces the overall cost of trading, which, in turn, empowers our traders to make the most of the market opportunities at a competitive price. More than 90 per cent of the market volume is in options trading, and I am confident that our new offering will bring value and convenience to our customers.”